Have you ever thought about the science behind influence and persuasion? What about the psychology of why people say yes? Well, Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion, has the answer.
As a matter of fact, there are six universal factors behind how the power of influence and persuasion really works. They are reciprocity, scarcity, authority, consistency, liking, and consensus.
Everreach has provided a beautiful infographic that goes into more detail about how these six principles guide our decision making.
Print it, pin it, bookmark it, but whatever you do … use it.
Remember to use your new found super powers of influence and persuasion for good.