The Science Behind Influence And Persuasion

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Have you ever thought about the science behind influence and persuasion? What about the psychology of why people say yes? Well, Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion, has the answer.

As a matter of fact, there are six universal factors behind how the power of influence and persuasion really works. They are reciprocity, scarcity, authority, consistency, liking, and consensus.

Everreach has provided a beautiful infographic that goes into more detail about how these six principles guide our decision making.

Print it, pin it, bookmark it, but whatever you do … use it.

The six universal factors of persuasionCourtesy: Everreach


Remember to use your new found super powers of influence and persuasion for good.

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