Email marketing stats reveal all you need to know when it comes to higher open and click rates. Email marketing is one of the most powerful tools available to small business owners. Successful email marketing is vital for the longevity of most businesses.
Every year some guru stands in the town square and screams that email is dead, it’s dying, or that it’s losing its value as a marketing tool. In truth, the techniques and approaches of email marketing are ever evolving and growing more powerful every year.
Study the infographic below.
Print it, pin it, bookmark it, but whatever you do … use it.
A well defined email marketing strategy can be a game changer for any small business, especially when it’s responsive to new technologies and new customer behavior.
Do you have an email marketing strategy? Is it relevant?