Buyer Persona: What Is It?

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Buyer Persona: What is it?

A buyer persona, what is it? It is a representation of your ideal client based on data about your existing clients. Below is an infographic that provides a step by step approach to creating an insightful and actionable buyer persona.

Print it, pin it, bookmark it, but whatever you do … use it.

Courtesy of: Buyer Persona Institute


Do you know who your buyers are? If so, great and if not, create yours now.

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