Video Marketing: From Video Creation to Video Promotion…

If you are new to video marketing and YouTube, the YouTube Creator Playbook for Brands is a great place to start. The latest version was updated in April 2014. I am a huge fan of their Playbooks, for there is nothing like getting the video marketing information straight from the horse’s mouth so to speak.

This new Creator Playbook for Brands from YouTube teaches you start to finish: video creation to video promotion

The Playbook is divided into seven sections, teaching you video marketing best practices for building an engaged audience on YouTube.

These video marketing tips and strategies are explained in stages to help you better understand each point and guide you through taking action.

The seven sections are:

Section 1: Content Marketing as Part of Your Brand Strategy
Section 2: 10 Fundamentals to Create Content People Love
Section 3: Schedule Your Content
Section 4: Optimize Your Content
Section 5: Promote Your Content With Paid Media
Section 6: Amplify Your Content With Social
Section 7: Measurement

Download your copy here.

Print it, pin it, bookmark it, but whatever you do … use it.

The Not So Exact Science Of Social Media Outreach

the-not-so-exact-science-of social-media-outreach

How would you like to delve into the not so exact science of social media outreach? When is the best time to post, pin, or tweet on social? What time is the best time? Does it matter? Depending upon what platform you use, each of the above questions will yield a different answer. Oh and did I forget to mention, what does your audience want?

The good folks over at SurePayroll created an infographic to help you get the answers you seek. The infographic provides you with some interesting user statistics as well as the best and worst times to post on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and Google+. My best piece of advice is to resist the temptation that you have to be on all of them. Go to where your audience hangs out, start experimenting, see how your audience responds, and enjoy the process. 

Print it, pin it, bookmark it, but whatever you do … use it.

Courtesy of: SurePayroll


3 Tips To Better New Year’s Resolutions


How would you like 3 tips to better new year’s resolutions? Yes, 2014 is officially gone and if this new year proves to be like the last one, then 25% of us have already abandoned our new year’s resolutions. Well, it’s not too late. Wishing you bigger, brighter 2015, here is a 3 step solution, in the form of an infographic, designed by Alessandra Hechanova, to send you in the right direction.

Print it, pin it, bookmark it, but whatever you do … use it.

Your 3-Step Solution To Making Better New Year
designed by Alessandra Hechanova

Happy New Year 2015

 Be a Dreamer

Dare to dream,
for dreamers see tomorrow.
Dare to make a wish,
for wishing makes way for hope,
and hope is what keeps
us all alive.
Dare to reach out
for the things no one else can see.
Be unafraid to see what
others cannot.
Believe in your heart
and in your own goodness,
for in doing so
others will believe
in them, too.
Believe in magic,
because life is full of it.
But most of all,
believe in yourself…
because within you lies
all of the magic,
the hope, the love,
and the dreams of tomorrow.
– Ron Christian